Report: Green Living for ‘new age’ consumers?
Environmentally friendly consumption habits, until now, have to wash more of an eye, as was any concrete contribution to the preservation of the environment. Changing a light bulb with a CFL bulb, and always his car may be checked for emissions help to a certain extent, but there is no solution. What we need to change is the attitude that more and more convenience and choice will. In short, we should ask why we want to have fruit from New Zealand and Australia and fish from Japan.
The market wants us to buy products and services associated with our underlying each necessity. If we want to drink the lemonade, we are a powdered pre-mix of lemon extract and sugar to be sold in order to be doused with water. No need for a lemon tree in your patio still have access to clean groundwater. The market economy has a solution for every problem, even before you perform them. But is that really the economy takes us into a world of self-reliance, preservation and updating?
If you listen to the market mantras and their gurus, they are entitled to all the answers.
But do they really?
What price nature?
First consider your personal equation with nature. In the world of concrete form walls and floors, is our first connection with the living soil, his creatures and green carpet, without a second thought cut. What is the price of one hundred dew felt between lush green grass and your bare feet? What is the market value of the
Scent of a Raat-ki-raani tree as you return home late from a meeting? At what price will replace the sound of crickets in the summer or the sound of frogs in the monsoon?
Once these elements of nature in our personal world, a “value” in the world of markets, they are scarce goods. So milk which is used to both human and calf now sold by Mother Dairy in kiosks has been shared. We do not consider the plight of the calf, which is starved for weeks and sacrificed their own health for the benefit of our palates. The meat and leather industry for us to offer products, the method of extraction and processing of divorce from the cosmetic appeal of the product.
Do we even know how or where our fruit and vegetables were grown? We know that they have been transported from far away, because we pay more for them, since the price of gasoline went up. Does it matter whether they were grown with chemical fertilizers and pesticides, or that it led to ripen with ethylene gas? And we make sure that this is the product of genetic engineering in the direction of the grain makes it even bigger and more colorful targeted to get even a better price to lose precious food and biological diversity in the process?
The price of energy?
It is said that each new problem is the result of a solution to a problem before. We take it for granted that modern developers will solve all problems, create it. Take the energy crisis, for example. We are ready to nuclear waste, that its storage facility for thousands of years is simply dirty manner that ensures that we produce 7% more electricity today. Why the wind is not as popular as a nuclear reactor? Who will be responsible if the current management of nuclear waste to have three generations from now? Why is it so difficult to cover all our barren desert with parabolic reflectors and other equipment used solar energy? Do we really need two refrigerators in the home and four air-conditioning? If possible, green building, constructed to save the huge amounts of energy then why glass monstrosities we see that the heat of the sun trap and require vast cooling towers require more energy? Who is to determine how we allocate our resources to the production and use of energy? Are we in control or is someone else moves the puppet strings on our hands?
What price wildlife?
Wild areas are just that, untouched by civilization. To save the tiger we do not need a zoo, or genetic engineering, we need their natural habitat. This means less space for our highways and shopping malls and sprawling golf courses. But we are satisfied with watching animals on television is a pastime shared only by humans. But can smell the wild animals of our civilization comes every day as car exhaust, like rain water in their bodies. Soon the tiger and the antelope, the rhino and the crocodile, the kiwi and the kangaroo, all have only one natural enemy-homo sapiens. But it’s not too late to stoke the fire of change. And for responsible consumers of the 21 Century begins to change with the awareness and the exercise of the relevant decisions.
What price poverty?
How are the rural consumers dealing with expanded opportunities in their supply chain? Does everyone buy Colgate toothpaste and Rin Super Detergent? Mechanisms that lead out of poverty “empowerment” are not always advertised on TV. In addition, the savvy CEO of a multinational company has a way to rural consumers from the bottom of the pyramid as he addresses target found. Certainly there is nothing wrong with turning on a private jet with the sweat of the masses? It is much harder to empower the poor indigenous technologies in human dimensions, they deserve a better wage to help. Some organizations are already undertaking this noble work.
What price democracy?
Democracy was presented by Lincoln as a government of the people, by the people and for the people. But how effective are these mechanisms in the face of unpredictable terrorism, prohibitively high prices of property and options for a good education? At the moment we can not imagine a substitute for democracy in the foreseeable future. We are confronted with the political systems that value votes more than human life, seen with short-term vision precious than the long-term survival of the group. As consumers, we can not afford to replace apathy with concern and we must actively vulnerable to such posturing. Instead suspect weapons as some Bollywood movies does, we must use the force of the spring. And to help those with greater means to mobilize resources that people will be meaningful to a company do well.
Race, gender and religion
What consumers will see tomorrow in the light of a world increasingly polarized by globally savvy but subtle discrimination based on race, gender or religion? These questions will simply evaporate in the global market or do we need to carry out psychological operation to remove them? Probably some form of restructuring of thought processes and finding new ways of mind is necessary. The challenges are greater than for those who have a minority stake in a new location and with less love in their area.
How do you envision in your future?
If you are a person born in the new generation of college aspirants, what would you for your self and the world around you? Is it enough to have a slimmer cell phone or an iPod with more memory? Where are all these calls and songs you perform? Are these new “technological teddy bear” just society small reparation for the trauma suffered by you targeted ads in your childhood? What do you want to achieve in the near future and the long term? Do you feel alone in your eyes and in your capacity? Have the older generations helped you form your opinions of current or have you tried to grow in spite of their education?
Clear that despite our many efforts that we need a forum that far more than an interactive diary and consumers is stronger in their range and performance. Write to us if one of these words on your heart strings, or in your mindscape echo.
With Karan R. Aggarwala, Ph. D